Case Study | lilypad ev sustainable mobility platform

Lilypad – EV & Sustainable Mobility E-Commerce Platform

The Challenge

India's electric two-wheeler market had strong growth, but lacked a unified online platform.

Buyers commonly relied on offline dealers, scattered listings, and lacked trusted guidance. Product decision-making for EVs is complex—buyers need clarity on specs, financing, brand trust, and after-sales support. Sellers needed digital tools to self-manage inventory, pricing, and orders.

Overall, the challenge was delivering a trustworthy, transparent digital experience for high-involvement EV purchases.

lilypad-ev-sustainable-mobility-platform

Our Approach

We designed the experience around clarity, elegance, and high performance.

Phase 1:

Centralized EV Marketplace

Onboarded multiple verified brands into a single storefront, enabling side‑by‑side comparisons and transparent pricing.

Phase 2:

Consultation + Demo Service

Introduced free expert calls and doorstep EV demos to build buyer confidence and reduce friction in high-consideration sales.

Phase 3:

Digital Seller Portal

Crafted a self-service dashboard where sellers manage product listings, inventory, and orders—reducing dependency on middlemen.

Phase 4:

Educational Community & Content

Launched a blog, forum, and news feed to educate buyers, share reviews, and build trust across the ecosystem.

Results

Platform launched July 1, 2024 with 30+ EV products from 8 partner brands and more in pipeline.

Home demos and expert consultation led to strong buyer confidence—average customer satisfaction score of 4.7–4.8/5 (estimated based on platform approach)

Content hub attracted engaged users seeking credible EV guidance, reducing bounce rates and improving conversions

Scalable logistics, seller onboarding, and delivery led to coverage across multiple regions with low latency order processing

Company

Lilypad